The growth of factories and the industrial revolution reacted as model for mass production which has receded the idea of craft for something more visualised to satisfy the eye and mind but leaving us feeling disconnected.
However, a man named William Morris changed the ways of manufacturing and distribution in 1880 when the British Arts and Crafts movement began. It started after the concern for the effects of industrialisation: on design, on traditional skills and on the live of ordinary people. The movement advocated the reform of art at every level and across a broad social spectrum, and it turned the home into a work of art. 
William Morris was an activist for the Art and craft movement. He was internationally renowned and a commercially successful designer and manufacturer. His company 'The original Morris and Co', that he founded in 1861 is to promote a strong decorative style aesthetic for homes by encompassing all hand-made arts by highly-skilled craftsmen and woman.
Justin Mcguirk:
Mcguirk
is a British writer and the chief curator of London’s Design Museum. Justin McGuirk's
writings on design culture range from the architecture of Palestinian refugee
camps to the design of electric shavers. He was formerly the editor of Icon, the international architecture
and design magazine and is
a regular commentator on design issues for national newspapers and the
broadcast media. Justin Mcguirk aspires for a craft-based economy, hosts and
displays craft in a post-industrial nostalgia for the pre-industrial.
https://www.theguardian.com/profile/justin-mcguirk
Haute Couture:
The idea of Arts and Crafts definitely refers to the Haute couture aspect of the fashion industry because everything is tailored and hand decorated - it is only able to do by the hands of highly skilled sewers, seamstresses, tailors and craftsman and women. Fashion designers use couture as a statement of strength and technical ability. According to Wikipedia, the term haute couture is protected by law in France and is defined by the Paris Chamber of Commerce (Chambre de commerce et d'industrie de Paris). To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, a fashion house must follow these rules:
The idea of Arts and Crafts definitely refers to the Haute couture aspect of the fashion industry because everything is tailored and hand decorated - it is only able to do by the hands of highly skilled sewers, seamstresses, tailors and craftsman and women. Fashion designers use couture as a statement of strength and technical ability. According to Wikipedia, the term haute couture is protected by law in France and is defined by the Paris Chamber of Commerce (Chambre de commerce et d'industrie de Paris). To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, a fashion house must follow these rules:
- Design made-to-order for private clients, with one or more fittings.
- Have a workshop (atelier) in Paris that employs at least fifteen people full-time.
- Each season (i.e. twice a year) present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear.
The Forum for the Future
The Forum for the Future is a non-profit organisation to collaborate with businesses and companies to ensure a more sustainable future for themselves and the work they provide. The focus is changing changing the food and energy systems, which are vital in delivering a sustainable future. They also work in in other sectors such as shipping, finance and digital technology.
“For the fashion industry to be sustainable economically, it must be sustainable socially and environmentally too. These provocative scenarios challenge all of us to look beyond the short term and use our collective power to work to create the kind of positive world we’d like to see in 2025.”
John Anderson, President and CEO of Levi Strauss & Co
"Companies need to be seeding innovation and new ideas now in order to thrive in a resource constrained world. We need thought-provoking research like Fashion Futures to help us collaborate and advocate for the right future solutions around the most important issues on sustainability."
Hannah Jones, Vice President, Sustainable Business and Innovation, Nike Inc
The company has been working with Levi Struass and Co using future techniques to develop global scenarios for a sustainable fashion industry. The have created realistic scenarios of climate change and how the fashion industry is a contribution to this. With the work with Levi Strauss and Co they can explore every aspect of the industry and in doing so, they can challenge companies to discover new opportunities and to help them plan for a more sustainable future.
The Fashion Futures Modules have been used for many fashion industries and fashion students. In 2009, they piloted the modules for students at London College of Fashion and the environment around them. Since then it has been used by more than 300 fashion colleges around the world, from Germany to China to North America.
Fashion Futures scenarios also provided the framework on which they built Cotton Futures, a set of targeted scenarios and a toolkit for use in the cotton industry. As part of that project they also developed a vision for the future of a sustainable cotton industry which has since sparked workstreams within multinational fashion brands.
Below is an "illustration" of how easy the Fashion Industry can become a better, transparent reversed Industry.
Mass production V Craft
Post industrial Pre Industrial
Cheap Expensive
Realistic Nostalgic
For the many For the few
Quantity Quality
Craft V
Mass production
Artisan Utilitarian
Skillful Standard
Unique Ubiquitous
Desirable Conventional
Local Global
The Art, Design and Craft Councils
Each of these councils support, inspire and encourage creative and talented people, ensuring that they are the next generation who will maintain the light of authenticity, uniqueness and sustainable minds.
http://britishfashioncouncil.co.uk/About/About-the-BFC
http://www.artscouncil.org.uk
http://www.craftscouncil.org.uk
http://britishfashioncouncil.co.uk/About/About-the-BFC
http://www.artscouncil.org.uk
http://www.craftscouncil.org.uk
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