FASHION CONSUMPTION QUESTIONAIRE

GENDER

·         Male

·         Female

AGE

·         15 and under

·         16-25

·         26-44

·         45-60

·         60+

HOW OFTEN DO YOU BUY CLOTHES?

·         Several times per week 

·         Several times per month    2

·         Several times per year        4

·         Less often

WHY DO YOU MOST OFTEN BUY NEW CLOTHES?

·         As a gift                                  1

·         Replacing warn-out clothes   2

·         To enrich my wardrobe         3

·         Its one of my daily routines

·         Body size/shape changes

WHICH TYPE OF CLOTHING DO YOU BUY MOST OFTEN?

·         Trousers, shorts, skirts               3

·         T-shirts, sweaters, sweatshirts    3

·         Underwear

·         Jackets, coats

·         Boots, shoes, footwear

·         Other

WHAT IS YOUR FAVOURITE CLOTHING BRAND?

WHAT IS YOUR FAVOURITE COLOUR TO WEAR?

WHAT IS YOUR FAVOURITE PATTERN TO WEAR?

·      Dice

·      Stripes

·      Dots

·      No pattern   6

·      Other

HOW OFTEN DO YOU BUY SHOES?

·      Several times per month

·      Once per month

·      Once every 6 months           2

·      Once per year                       4

HOW MANY PAIRS OF SHOES DO YOU CURRENTLY OWN?

DO YOU FOLLOW CURRENT FASHION TRENDS?

·      Yes, I follow them closely                  1

·      Yes, but I don’t really follow them    4

·      No                                                       1

HOW MUCH DO YOU SPEND ON CLOTHING PER YEAR?

·      0-50

·      50-100        2

·      100-250

·      250-500      3

·      500 +          1

ARE YOU AWARE OF THE NEGATIVE IMPACT CLOTHING HAS TO OUR ENVIRONMENT?

·      No       5

·      Yes      1

What I found after summing up the questionnaires I discovered that more than half the people buy clothes several times a year and half buy for t-shirts and the other half buy for trousers – this means that there is are similar fabrics that are both used for t-shirts and trousers but I think that trousers are more bought than t-shirts because usually the fabric is denim which can shrink in the wash or stretch over time.

More than half the people shop in brands that associate with fast fashion because of the cheaper prices and the promoting trends are easier to be apart of due to social media influences.

All of them have circled no patterns are worn- I think this is because there is more effort needed to co-ordinate with a patterned garment and black looks neater and smarter.

Shoes are only bough once per year, I think this is because of the sustainability that we need in shoes in order to do our everyday lives.

Most of the people spend £250-500 per year on clothes and I think only pay attention to trends when influenced by social medias promotion of a certain style at the time – these trends are usually quickly to find in fast fashion brands online.

Almost all do not know anything about the impact fashion has on our planet - This was expected because it is not advertised in any shops or online shops and all of these people are not working in the industry which shows that the majority of the planet do not know about the environmental impact because they are not working the fashion industry.