Beccy Farrell


Born in Botswana and living there for most of my childhood, I had the privilege to interact with and experience the different cultures. I travelled to many parts of Southern Africa at a young age, observing the diverse environments and the contrast between the life of wealth and poverty – from this I developed a fascination of people, trying to get a sense of who they are as an individual by how they look, what they’re wearing and how they present themselves. It helped me appreciate the visual and more conceptual side of the fashion Industry. 





I love researching and exploring social media online, as well as reading independent Magazines such as I-D, LOVE, The Gentlewoman and Wonderland. Discovering new bloggers, trends, products and finding out what my generation is talking about gives me the opportunity to visualize my own ideas of fashion and what could be publicized more or what should be included more.

For my Final Specialist Project in the BTEC Art and Design course at Cirencester College I created my own interpretation of an independent magazine titled ‘CS/15’ (College Students of 2015). The content ranged from Fashion to Health to what my peers were posting about. I had to interact with my peers, helping me gain a huge amount of confidence and social skills. I was chairman for the end of year art exhibition where I had the chance to understand how to direct and productively work within a group – I had to learn to give instructions and most importantly trusting them to do the job properly. Being chairman truly helped me get a glimpse of what it would be like to work with people and the confidence that is needed for such an important role. This gave me huge excitement to be able to work, organize and direct events such as fashion shows/ runway shows, festivals, pop-up shops, galleries etc. where I would have that opportunity to share my ideas and create something I knew would be visually and conceptually appealing for the audience. Last summer I did the Miss Vogue course at The Conde Nast College of Fashion and Design in Soho/London. I gained important knowledge of fashion branding, trend adoptions and how the fashion cycle and fashion shows are run. I had the privilege to be taught by Zoe Souter a former fashion-booking editor for Vogue and current marketing manager. She gave me an insight about her roles, challenges and the stages she we went through to get where she did – only making me more determined to be a part of. 

I am currently working as a sales advisor at Sue Parkinson, a family-run store selling exclusive brands such as DVF, Maison Scotch, Oui, Joseph and Candice Cooper. These lavish pieces of clothing make me appreciate the high-quality products as well as the customer. I am constantly interacting with people, I learn to connect with them and understand their needs. I’ve gained a huge amount of confidence within myself and in my work performance. 


There is one word that would describe exactly who I am as person and that is a wallflower. I am quiet, shy and I may be seen as the person who remains at the side of a party or a function but I visually pay attention to what is going on around me, I judge nearly everything from the aesthetics of a room to how someone interacts with certain people. Being a wallflower makes me see things from a different perspective and this is how I create ideas and how I can communicate them to people. I am a serious person but I enjoy working because I know it’s going to make a difference for either myself or for someone and it makes me feel happy to know that and I’ll always continue doing that. Going to an art and design University will be the opportunity to show people who I am and the knowledge I have of fashion. Becoming more experienced with the fundamentals of Marketing will give me the opportunity to be a responsible promoter, writer, communicator and observer, for the industry’s future.

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